flagged: week two

The human side of digital delivery

Most digital projects don’t fail because of bad process. They fail because someone didn’t say the awkward thing in week two, and by week eight it’s a crisis with a name and a Slack channel.

I’m Allie – a Senior Project Manager at Filter, recognised in BIMA100 2024. Before that, I was a developer, which is why “can’t you just move the button” doesn’t get past me unquestioned.

Allie speaking at WPLDN, holding a microphone in front of a slide reading 5 Project Management tips
#WPLDN – five PM tips, and one Bake Off analogy

Latest musing

  • Quiet isn’t the same as Calm

    Ok, so someone goes quiet in a meeting and everyone reads that as them agreeing. It’s usually the opposite. The client who stops asking questions isn’t satisfied and happy. They’ve decided that asking questions just isn’t worth it anymore, or they’ve stopped believing that the answer’s going to change. That stakeholder who used to always…

  • What being a developer taught me about being a PM

    In the old days, before I became a PM, I was a developer. I wrote the code. HTML, CSS Javascript, PHP, the database underneath it all, the whole lot. I’m not leading with this because it’s impressive. I’m leading with it because it changes what you notice. You know what “just” actually costs ‘Can you…

  • Five things I’ve learned about running projects (the hard way)

    I gave a talk in May 2025 on the same five things I keep coming back to on every project. Here’s the short version. Before the tips, the numbers that started the talk: 70% of projects fail from a lack of proper planning. 45% of poorly managed web projects go over budget. 63% miss their…